Case Study:

Maxwell Restoration & Construction

SEO Audit & Implementation

Maxwell Restoration & Construction logo MRC in red, black and blue.

Challenge

Maxwell Restoration needed to boost online visibility for their quality services. Despite solid content, technical and on-page SEO limitations were preventing them from ranking for valuable local keywords.

Solution

Conducted comprehensive SEO audit and implemented strategic improvements:

  • Technical SEO: Fixing redirects, ensuring HTTPS, improving crawlability

  • Structural SEO: Optimizing site hierarchy, internal linking, and headings

  • On-page SEO: Enhancing keywords, meta descriptions, alt text, and CTAs

Results

SEO Performance Scores:

  • Page 1: 79% to 90%

  • Page 2: 66% to 86%

  • Page 3: 64% to 86%

  • Page 4: 68% to 86%

  • Page 5: 67% to 88%

  • Page 6: 61% to 86%

  • Page 7: 63% to 86%

After implementation, the site experienced:

  • 12.9K total impressions in Google Search Console

  • 50 clicks with steadily climbing performance

  • Average 20% increase in SEO performance scores

Key Insight

This project demonstrates how targeted SEO optimization creates immediate impact for local service businesses. Even modest technical improvements can significantly enhance visibility and user experience.

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