Case Study | Search & Visibility
SEO Audit & Implementation
Challenge
Client needed to boost online visibility for their quality local services. Despite solid content, technical and on-page SEO limitations were preventing them from ranking for valuable local keywords.
Solution
Conducted comprehensive SEO audit and implemented strategic improvements:
Technical SEO: Fixing redirects, ensuring HTTPS, improving crawlability
Structural SEO: Optimizing site hierarchy, internal linking, and headings
On-page SEO: Enhancing keywords, meta descriptions, alt text, and CTAs
Results
SEO Performance Scores:
Page 1: 79% to 90%
Page 2: 66% to 86%
Page 3: 64% to 86%
Page 4: 68% to 86%
Page 5: 67% to 88%
Page 6: 61% to 86%
Page 7: 63% to 86%
After implementation, the site experienced:
12.9K total impressions in Google Search Console
50 clicks with steadily climbing performance
Average 20% increase in SEO performance scores
Key Insight
This project demonstrates how targeted SEO optimization creates immediate impact for local service businesses. Even modest technical improvements can significantly enhance visibility and user experience.
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Why Local SEO Matters for Your Business
When potential customers search for your products or services in McKenzie, you want to be found first. My local SEO services ensure your business appears prominently in search results, Google Maps, and local directories where your customers are looking.