Challenge

Client needed to generate qualified leads for their PMU (Permanent Makeup) training courses through Meta advertising. The goal was to maximize lead generation while maintaining cost-effectiveness and reaching the right audience interested in professional beauty training.

Solution

Conducted comprehensive Meta advertising campaign with strategic optimization:

• A/B Testing: Ran split tests for the first 5 days to identify winning approach

• Campaign Strategy: Developed targeted messaging for PMU training prospects

• Optimization: Selected and scaled the best-performing campaign variant

• Performance Monitoring: Tracked and analyzed key metrics throughout campaign

Results

Campaign Performance (30-Days):

Lead Generation:

• 102 total leads generated

• $2.84 cost per lead

• $289.68 total ad spend

Engagement Metrics:

• 15,510 total impressions

• 318 total clicks

• $0.91 cost per click

• 2.05% click-through rate

• 32.04% conversion rate (leads from clicks)

Key Insight

This campaign demonstrates the effectiveness of A/B testing in Meta advertising. By testing different approaches in the first 5 days and scaling the winner, we achieved exceptional results with a 32% conversion rate and cost-effective lead generation at under $3 per lead for a specialized training program.

Ready to boost your Meta ad performance? Contact me →