Case Study | Paid Ad Campaign (PPC)

Challenge

Client needed to generate qualified leads for their PMU (Permanent Makeup) training courses through Meta advertising. The goal was to maximize lead generation while maintaining cost-effectiveness and reaching the right audience interested in professional beauty training.

Solution

Conducted comprehensive Meta advertising campaign with strategic optimization:

A/B Testing: Ran split tests for the first 5 days to identify winning approach

Campaign Strategy: Developed targeted messaging for PMU training prospects

Optimization: Selected and scaled the best-performing campaign variant

Performance Monitoring: Tracked and analyzed key metrics throughout campaign

Results

Campaign Performance (30-Days):

Lead Generation:

102 total leads generated

$2.84 cost per lead

$289.68 total ad spend

Engagement Metrics:

15,510 total impressions

318 total clicks

$0.91 cost per click

2.05% click-through rate

32.04% conversion rate (leads from clicks)

Key Insight

This campaign demonstrates the effectiveness of A/B testing in Meta advertising. By testing different approaches in the first 5 days and scaling the winner, we achieved exceptional results with a 32% conversion rate and cost-effective lead generation at under $3 per lead for a specialized training program.

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