Case Study:

Servall Gutter Company

Establishing Online Presence and Lead Generation

Servall Gutter Company logo in red and blue.

Challenge

Servall Gutter Company needed to establish an independent online identity separate from their parent company (Servall Termite & Pest Control) to generate their own leads and build brand awareness.

Solution

Deliverable & Components
Website: Custom-designed, conversion-focused site with lead capture.
Social Media: Dedicated Facebook business page with branded content.
Analytics: Implemented tracking systems across all digital touchpoints.

Results

Since Launch (June 2023)

  • 432 quality leads generated across all office locations

  • 120K impressions in Google Search Console

  • 25.5K Facebook page views

  • 21K accounts reached on social media

Key Insight

This project demonstrates how subsidiary businesses can establish independent digital identities that create new revenue streams without cannibalizing their parent company's business. A dedicated online presence allows specialized divisions to reach their specific target audience more effectively.

Ready to establish your digital presence? Contact me →